Amazon launches new Kindle

Amazon launches new Kindles with a redesigned, lighter and more compact look. The models include the Paperwhite, Colorsoft and Click, with varying prices in Brazil.

The basic Kindle costs BRL 899 in Brazil and offers 16 GB of storage, while the 32 GB version with an aluminum finish sells for BRL 999. The Kindle Paperwhite, with a 7-inch screen, is priced at BRL 1,149 (16 GB) and BRL 1,349 (32 GB, aluminum). The Kindle Colorsoft, which includes a color screen, costs BRL 1,499 (16 GB) and BRL 1,749 (32 GB, aluminum).

Kindle Colorsoft — Image: multiplayer.it

All the new models have a flush-bezel screen, a removable battery and recycled materials. The 12th-generation Kindle is 1 mm thinner and lasts up to 6 weeks. The 7th-generation Paperwhite has better contrast and battery life of up to 12 weeks. Amazon also launched accessories such as the Kindle Click, Page-Turn Cover and charging dock.

Kindle Paperwhite — Image: multiplayer.it

Flush-bezel screen expands the field of view

The new Kindles have a flush-bezel screen, which increases the field of view and makes reading more immersive. The 6-inch screen on the basic models is 1 mm thinner than the previous generation, but maintains the same display quality. The removable battery allows quick replacement, which is useful. The 12th-generation model lasts up to 6 weeks with moderate use, while the 7th-generation Paperwhite, with a 7-inch screen, reaches 12 weeks. The use of recycled materials reduces environmental impact, but does not affect the device's performance. The 32 GB version with an aluminum finish is more expensive, but offers more space for books and better durability.

New Kindle generation expands on trends from the previous one

The previous generation, such as the Kindle 12, already offered a flush-bezel display and a removable battery, but the new devices extend that trend with aluminum finishes and solid-color options. The brand has already expanded the availability of AI models in regions such as India, with Amazon Bedrock, which suggests an ongoing internationalization strategy. The new Kindle redefine the e-reader's ergonomics and sustainability. The 13-inch (33 cm) display is replaced by a thinner one, which reduces weight and increases energy efficiency, extending battery life. In addition, recycled materials are used in all models, aligning the design with the product's life cycle.