The new 2026 Surface devices do not carry the Copilot+ PC branding, even though they meet the technical requirements. The Copilot+ PC category was created in May 2024 to identify devices with AI features.
The change comes without any official announcement from Microsoft. The official reason for the change was not explained, but it may be related to the category's poor commercial success. AI features such as Recall and Click to Do remain available on the new devices. Microsoft and Qualcomm indicate that the Copilot+ PC category still exists, but the term is being discouraged. Microsoft is integrating Copilot into Windows, Microsoft 365, GitHub and other environments. The Copilot+ PC brand is being gradually phased out, especially on Microsoft's own devices.
Price and availability
| Version | Price | Market | Availability |
|---|---|---|---|
| Surface | BRL 7,000 | Brazil | — |
| Surface | BRL 20,000 | Brazil | — |
"Not disclosed": the source did not give the figure, and the newsroom does not estimate prices.
AI features remain, but the brand is dropped
Microsoft kept the AI features in the new 2026 Surface devices, such as Recall and Click to Do. These tools use chips with NPUs from Qualcomm, Intel or AMD. The change was not officially explained. The change may frustrate users who rely on the brand to identify AI features. Availability in Brazil has not yet been confirmed. Microsoft has already published about Copilot in GitHub and Microsoft 365, and about its commitment to AI in education.

Copilot+ PC brand is abandoned, but technical requirements remain
The brand was introduced to highlight the integration of artificial intelligence in PCs, but it was recently dropped from new Surface products, although the AI features remain available. The Copilot+ PC brand was introduced to help users identify devices with AI capabilities, but it is now being phased out, even though the technical requirements remain. The decision may frustrate those who rely on the brand to choose AI-compatible devices.

Brett Ostrum, corporate vice president of Surface, said the new PCs do not use the Copilot+ PCs name, even though they meet the technical requirements. The official reason was not disclosed, which may confuse users who rely on the brand to identify AI devices. Microsoft is replacing the Copilot+ PC brand with a more integrated approach. AI becomes part of the system, with no specific label. The change revolves around the idea that the technology becomes invisible, yet functional. The change comes without an official announcement, which suggests a strategic reorientation.
With information from arstechnica.com, tecnoblog.net and news.mydrivers.com.
Sources
Text written with AI from the sources listed and checked by the newsroom's automated rules. How we work
Want to see resumer first in Google searches?
Add to Google's preferred sources


