The Shield TV Pro, your TV device, had its prices adjusted in some markets. NVIDIA invested US$ 250,000,000 in the United Kingdom in agent security. The company also discontinued the não-Pro version of the model.
The announcement was made on October 13, 2026. In the US, the price rose 50%, from US$ 200 to US$ 300, after its 2019 launch. The Shield TV Pro supports 4K playback at up to 60fps and HDR10, Dolby Vision. The price increase is attributed to higher component costs, such as memory. The company is active in the European tech sector, with billions in spending in recent years.
The Shield TV Pro uses a Tegra X1+ with 3GB of RAM and 16GB of storage. The Tegra X1+ processor is designed to run games and apps smoothly, even at high resolutions. This means the device can handle complex tasks, such as 4K and HDR playback, without stuttering. The 3GB of memory lets the system run multiple tasks simultaneously, but it may limit multitasking in more demanding scenarios. The 16GB of storage is enough to install apps and store content, but users who need more space may face restrictions. The combination of these components delivers stable performance, but it does not reach the power of other models. What changes for the user is that the device is capable of delivering an uninterrupted streaming and gaming experience, but it is not.
Price and availability
| Version | Price | Market | Availability |
|---|---|---|---|
| Shield TV Pro | US$ 335 (converted from EUR 299) | Belgium and the Netherlands | Not disclosed |
"Not disclosed": the source did not give the figure, and the newsroom does not estimate prices.
NVIDIA adjusts prices and discontinues older model
NVIDIA adjusted the prices of the Shield TV Pro, raising them by US$ 112 (converted from EUR 100) in Belgium and the Netherlands and by 50% in the US. The Shield TV Pro, with 3GB of RAM and 16GB of storage, offers better performance than the previous model, which had 2GB of RAM and 8GB of storage. The Pro model costs US$ 300 in the US and US$ 335 (converted from EUR 299) in Belgium and the Netherlands, while the não-Pro model, which used to cost US$ 150, was discontinued. NVIDIA is expanding its presence in the United Kingdom with spending on security and artificial intelligence, while adjusting prices of its TV products.
The Shield TV Pro, for its part, offers 4K playback at up to 60fps and support for HDR10 and Dolby Vision, indicating an architecture optimized for real-time data processing. The model's availability in Belgium and the Netherlands is confirmed, but a release date for Brazil has not been revealed.
Still unconfirmed
- Details on how the US$ 250,000,000 will be applied in the United Kingdom were not specified
With information from sifted.eu, blogs.nvidia.com and tweakers.net.
Prices converted to US dollars from the original currency at the reference rate of 2026-10-13 (European Central Bank).
Sources
Text written with AI from the sources listed and checked by the newsroom's automated rules. How we work
Want to see resumer first in Google searches?
Add to Google's preferred sources
