Samsung announces partnership with the Dakar 2026 Youth Olympic Games. The company will integrate the Galaxy S26 Ultra into sports coverage and launch the Victory Selfie.

Samsung will also create interactive spaces in the Games Village, such as the Samsung Open Station. The Games will take place from October 31 to November 13 in Senegal, for the first time in Africa. The partnership includes Galaxy technology and programs for athletes, expanding the company's presence across different sports and regions. Samsung has extended its participation in the Olympic Games since Nagano 1998 and has supported the Youth Games since 2010. The CBLOL final in 2024 took place at the Olympic Park in 2026, after the merger with LTA Sul in 2025. The CBLOL league returned as CBLOL in 2026 with 3 stages and its own final. Samsung SDI signed a partnership with KOFAC and KCS to be the official sponsor of Korea's national chemistry team at IChO 59, which will take place in Taipei, Taiwan, from July 19 to 28, 2027.

For athletes, journalists and visitors, the event offers new technologies and interactive spaces. The Galaxy S26 Ultra will be used to cover sports such as skateboarding and taekwondo, while the Victory Selfie lets athletes capture moments of victory. The partnership depends on the use of Galaxy S26 Ultra devices and the presence of the Samsung Open Station, which will only be available at the Games venue.

Megan Romano took part in the Enhanced Games, an event similar to the Olympic Games but without official recognition. The venue of IChO 59 was in Senegal. The price of the partnership and financial details were not confirmed.

Samsung strengthens its presence in global sporting events

Samsung strengthens its presence in global sporting events. The company has supported the Youth Games since 2010 and is present in other competitions, such as CBLOL and IChO. Its presence across different sports and regions shows a diversified approach. The CBLO T, for example, grew from a games fair into a top league in Brazil, with record numbers of viewers. IChO 59 was also supported by Samsung SDI, which became the official sponsor of the South Korean team.

Samsung redefined Games coverage with new technologies

The technology makes it possible to capture details in high resolution, increasing the accuracy of sports documentation. The Victory Selfie program, launched for the first time, offers athletes a new way to record achievements in real time. The partnership reinforces the brand's presence in global sporting events, with support since Nagano 1998.

With information from news.samsung.com, olhardigital.com.br and thelec.net.

Sources

  1. Samsung champions young olympians at dakar 2026 first ever olympic event on african continentnews.samsung.com
  2. Cblol da bgs ao parque olimpico a principal liga de lololhardigital.com.br
  3. thelec.net
  4. Enhanced games statt olympia kein offizieller weltrekord aber eine werbeshow fuer steroidet3n.de

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